Interesting and straightforward article on why culture matters.
In a nutshell, "The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing.".
An article with a nice, clean and sharp view, written with the simplicity and clarity needed to pass the message.
Take a look: https://www.linkedin.com/today/post/article/20140424002919-13378252-don-t-f-ck-up-the-culture?trk=tod-home-art-list-large_0
And have fun! ;)